Sports Media
Rebranding: Affects on Fan Associations
Academic Level at Time of Presentation
Sophomore
Major
Marketing
Minor
Sports Communication
Presentation Format
Oral Presentation
Abstract/Description
Upon researching rebranding and sport, many interesting points of thought came up. There is much to learn about how rebranding affects sports fans and this can be done by first researching the effects of rebranding in general, even outside of the realm of sports. This literature review aims to analyze the symbiotic relationship between rebranding and consumer behavior when it comes to identity.
Fall Scholars Week 2023 Event
JMC 384
Rebranding: Affects on Fan Associations
Upon researching rebranding and sport, many interesting points of thought came up. There is much to learn about how rebranding affects sports fans and this can be done by first researching the effects of rebranding in general, even outside of the realm of sports. This literature review aims to analyze the symbiotic relationship between rebranding and consumer behavior when it comes to identity.