Sports Graphics on Social Media and Team or Fandom Engagement
Academic Level at Time of Presentation
Sophomore
Major
Graphic Communications
List all Project Mentors & Advisor(s)
Dr. Melony Shemberger
Presentation Format
Oral Presentation
Abstract/Description
This paper looks closely into sports graphics circulated in social media to help both teams’ and schools’ fandom engagement. Three theories that guide the understanding of how graphic design has this positive effect are self-categorization theory, framing theory, and affective agenda-setting theory. The annotated bibliography dips into how news sharing, fan environments, and types of fans in sports. Media engagement connects people of the same schools and teams together with aesthetically actioned filled graphics to create traction and excitement within fans. Graphic design has a quite simple motive, specifically within sports, to have the visuals that are made to penetrate fan’s brains and pull them into engagement. There are multiple types of fans and by using graphics it can help facilitate excitement in fandoms. For the future, looking into what sports have the highest engagement on media can help understand what may appeal stronger to audiences. Overall, sports graphics published on social media have positive benefits for schools and team's fandom engagement.
Fall Scholars Week 2025
JMC 384
Sports Graphics on Social Media and Team or Fandom Engagement
This paper looks closely into sports graphics circulated in social media to help both teams’ and schools’ fandom engagement. Three theories that guide the understanding of how graphic design has this positive effect are self-categorization theory, framing theory, and affective agenda-setting theory. The annotated bibliography dips into how news sharing, fan environments, and types of fans in sports. Media engagement connects people of the same schools and teams together with aesthetically actioned filled graphics to create traction and excitement within fans. Graphic design has a quite simple motive, specifically within sports, to have the visuals that are made to penetrate fan’s brains and pull them into engagement. There are multiple types of fans and by using graphics it can help facilitate excitement in fandoms. For the future, looking into what sports have the highest engagement on media can help understand what may appeal stronger to audiences. Overall, sports graphics published on social media have positive benefits for schools and team's fandom engagement.