ORCA | General Poster Session
Nearly Numb to News
Academic Level at Time of Presentation
Freshmen
Major
Marketing
Minor
None
List all Project Mentors & Advisor(s)
Dr. Bellarmine Ezumah
Presentation Format
Poster Presentation
Abstract/Description
Because of the constant barrage of violence in our 24-hour news cycle, the current public is not as affected and don’t react as dramatically today as those who did when violence was first introduced to television. This project focuses on desensitization theory and media cultivation theory which both explore the long-term effects of media. Our research will consist of information about the population’s reaction to the Vietnam War footage during that time, because it was the first war that was televised and is known for its great effect on the American public. With that information, current war footage of the same caliber will be found and shown to two focus groups each with about 10 people and their reactions will be videotaped. After being shown this footage each participant will be given a short survey to better gauge their reaction. We expect the reactions of our sample group to be less dramatic than the reactions of the public of the Vietnam era, the dawn of televised war footage. However, results will be shared at Scholars Week exhibition.
Nearly Numb to News
Because of the constant barrage of violence in our 24-hour news cycle, the current public is not as affected and don’t react as dramatically today as those who did when violence was first introduced to television. This project focuses on desensitization theory and media cultivation theory which both explore the long-term effects of media. Our research will consist of information about the population’s reaction to the Vietnam War footage during that time, because it was the first war that was televised and is known for its great effect on the American public. With that information, current war footage of the same caliber will be found and shown to two focus groups each with about 10 people and their reactions will be videotaped. After being shown this footage each participant will be given a short survey to better gauge their reaction. We expect the reactions of our sample group to be less dramatic than the reactions of the public of the Vietnam era, the dawn of televised war footage. However, results will be shared at Scholars Week exhibition.