campaign of real beauty by dove and its implications for today
Academic Level at Time of Presentation
Graduate
Major
mass communication/public relation
List all Project Mentors & Advisor(s)
Melony A. Shemberger
Presentation Format
Poster Presentation
Abstract/Description
Dove campaign for real beauty (Year 2007) had its origins in London and Canada with a billboard asking motorists to vote for women whether they have pictured as “fat or fit?” or “wrinkled or wonderful?” , This had kicked off an obvious conversation about society’s concept of female standards of beauty. This happened at a time when digital media allowed consumers to interact and share the campaign’s content in a way that allowed it to go viral on a global scale. That time “Campaign for Real Beauty” was the only groundbreaking campaign cited by everyone. Surprisingly this campaign still has its bold and transparent impact on the advertising industry.
Spring Scholars Week 2018 Event
Strategic Communication (JMC 620)
campaign of real beauty by dove and its implications for today
Dove campaign for real beauty (Year 2007) had its origins in London and Canada with a billboard asking motorists to vote for women whether they have pictured as “fat or fit?” or “wrinkled or wonderful?” , This had kicked off an obvious conversation about society’s concept of female standards of beauty. This happened at a time when digital media allowed consumers to interact and share the campaign’s content in a way that allowed it to go viral on a global scale. That time “Campaign for Real Beauty” was the only groundbreaking campaign cited by everyone. Surprisingly this campaign still has its bold and transparent impact on the advertising industry.