The "Me" I Want You to See: Personal Expression Across Social Media Platforms

Presenter Information

Amy JonesFollow

Academic Level at Time of Presentation

Senior

Major

Psychology

Minor

Music

List all Project Mentors & Advisor(s)

Dr. Sean Rife

Presentation Format

Oral Presentation

Abstract/Description

Personality is widely assumed to be stable within individuals. However, one’s personality may manifest differently across different social situations in order to achieve specific goals – a concept known as self-presentation. The present study will use a word-counting approach to analyze data from over 30,000 Facebook and Twitter social media accounts to determine if people express themselves differently across the two venues. Given the social norms of each platform, it is hypothesized that there will be a greater number of negative emotion and swear words on Twitter than on Facebook, and a greater number of positive emotion words on Facebook than on Twitter.

Keywords: self-presentation, expression, social media, personality

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The "Me" I Want You to See: Personal Expression Across Social Media Platforms

Personality is widely assumed to be stable within individuals. However, one’s personality may manifest differently across different social situations in order to achieve specific goals – a concept known as self-presentation. The present study will use a word-counting approach to analyze data from over 30,000 Facebook and Twitter social media accounts to determine if people express themselves differently across the two venues. Given the social norms of each platform, it is hypothesized that there will be a greater number of negative emotion and swear words on Twitter than on Facebook, and a greater number of positive emotion words on Facebook than on Twitter.

Keywords: self-presentation, expression, social media, personality