From Basement Twilight To Mainstream Spotlight: The State of the E-Sports Industry
Academic Level at Time of Presentation
Senior
Major
Marketing
List all Project Mentors & Advisor(s)
Stefan Linnhoff, PhD.
Presentation Format
Oral Presentation
Abstract/Description
This study is part of an independent study/ special problems (MKT 595)
The objective of this exploratory project is to inquire about the history, current state and future prospects of the e-sports industry. Headlines such as "Esports continue TV push with ESPN and Turner, sparking enthusiasm" and "eSports hits big time, with or without Olympics" seem to suggest an unstoppable boom of e-sports. Is the hype justified? Can e-sports really appeal to mainstream customers or is the hype only a fad?
Spring Scholars Week 2019 Event
Other
Other Scholars Week Event
AJBCOB | Survey Creation - Approaches to Best Practices
From Basement Twilight To Mainstream Spotlight: The State of the E-Sports Industry
This study is part of an independent study/ special problems (MKT 595)
The objective of this exploratory project is to inquire about the history, current state and future prospects of the e-sports industry. Headlines such as "Esports continue TV push with ESPN and Turner, sparking enthusiasm" and "eSports hits big time, with or without Olympics" seem to suggest an unstoppable boom of e-sports. Is the hype justified? Can e-sports really appeal to mainstream customers or is the hype only a fad?