It's All Greek To Me-Avenues For Promoting MSU Greek Life To Stakeholders
Major
Marketing
2nd Student Major
Marketing
3rd Student Major
Marketing
List all Project Mentors & Advisor(s)
Stefan Linnhoff, PhD.
Presentation Format
Oral Presentation
Abstract/Description
This study is part of a term project for the MKT 565 Marketing Research class in spring 2019. The objective of this exploratory project is to inquire about means to promote MSU Greek Life to stakeholders, namely (prospective) students and their parents/ families.
The presentation discusses the creation of the data collection instrument (online survey) and also provides anticipated as well as tentative results.
Spring Scholars Week 2019 Event
Other
Other Scholars Week Event
AJB-COB Best Practices in Survey Creation
It's All Greek To Me-Avenues For Promoting MSU Greek Life To Stakeholders
This study is part of a term project for the MKT 565 Marketing Research class in spring 2019. The objective of this exploratory project is to inquire about means to promote MSU Greek Life to stakeholders, namely (prospective) students and their parents/ families.
The presentation discusses the creation of the data collection instrument (online survey) and also provides anticipated as well as tentative results.