Title

It's All Greek To Me-Avenues For Promoting MSU Greek Life To Stakeholders

Major

Marketing

2nd Student Major

Marketing

3rd Student Major

Marketing

List all Project Mentors & Advisor(s)

Stefan Linnhoff, PhD.

Presentation Format

Oral Presentation

Abstract/Description

This study is part of a term project for the MKT 565 Marketing Research class in spring 2019. The objective of this exploratory project is to inquire about means to promote MSU Greek Life to stakeholders, namely (prospective) students and their parents/ families.

The presentation discusses the creation of the data collection instrument (online survey) and also provides anticipated as well as tentative results.

Spring Scholars Week 2019 Event

Other

Other Scholars Week Event

AJB-COB Best Practices in Survey Creation

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It's All Greek To Me-Avenues For Promoting MSU Greek Life To Stakeholders

This study is part of a term project for the MKT 565 Marketing Research class in spring 2019. The objective of this exploratory project is to inquire about means to promote MSU Greek Life to stakeholders, namely (prospective) students and their parents/ families.

The presentation discusses the creation of the data collection instrument (online survey) and also provides anticipated as well as tentative results.