The Office of Research and Creative Activity: General Poster Session

Academic Level at Time of Presentation

Senior

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Major

Marketing

List all Project Mentors & Advisor(s)

Stefan Linnhoff, PhD.

Presentation Format

Oral Presentation

Abstract/Description

A class project sought to review customer satisfaction surveys of major retailers in light of survey creation best practices. Student Melissa Jackson provided a succinct oral presentation based on her written review.

Spring Scholars Week 2021 Event

General Poster Session (Non-juried)

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Customer Satisfaction Survey Best Practices - The Case of Walmart

A class project sought to review customer satisfaction surveys of major retailers in light of survey creation best practices. Student Melissa Jackson provided a succinct oral presentation based on her written review.