The Office of Research and Creative Activity: General Poster Session

Consumer Perceptions of Social Media Stars and Celebrity Influencers: The Moderating Role of Product Type

Mackenzie Perry

Customer Satisfaction Survey Best Practices - The Case of Burger King

Courtney Swafford, Murray State University
Stefan Linnhoff PhD., Murray State University

Customer Satisfaction Survey Best Practices - The Case of Dollar Tree

Ross Jones, Murray State University
Stefan Linnhoff PhD., Murray State University

Customer Satisfaction Survey Best Practices - The Case of Walmart

Melissa Jackson, Murray State University
Stefan Linnhoff PhD., Murray State University

Effective Imagery in Scientific eTextbooks

Jordan Moore

Entertainment Media Perceptions of Minorities in Young Adult Adaptations

Kynnadie Bennett

In with a runny nose, Out in a body bag: Why is it so difficult for Black women to leave the hospital alive?

Chelsea Carter

The Effect of Profanity and Quality on Perceived Review Helpfulness and Purchase Intentions

Dustin R. Wilcox, Murray State University