The Office of Research and Creative Activity: General Poster Session
Academic Level at Time of Presentation
Senior
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Major
Marketing
List all Project Mentors & Advisor(s)
Stefan Linnhoff, PhD.
Presentation Format
Oral Presentation
Abstract/Description
A class project sought to review customer satisfaction surveys of major retailers in light of survey creation best practices. Student Courtney Swafford provided a succinct oral presentation based on her written review.
Spring Scholars Week 2021 Event
General Poster Session (Non-juried)
COinS
Customer Satisfaction Survey Best Practices - The Case of Burger King
A class project sought to review customer satisfaction surveys of major retailers in light of survey creation best practices. Student Courtney Swafford provided a succinct oral presentation based on her written review.