Northern Kentucky University
Grade Level at Time of Presentation
Senior
Major
Marketing
Minor
International Business, Honors
2nd Grade Level at Time of Presentation
Senior
2nd Student Major
Data Science
2nd Student Minor
Computer Science
Institution 23-24
Northern Kentucky University
Faculty Advisor/ Mentor
Dr. Nicholas Caporusso, PhD.; Dr. Gabe Sander, PhD.
Department
College of Informatics
Abstract
Abstract
Purpose: The purpose of the study is to better understand the role and impact of video research podcasts in bridging the gap between academia and the general public, especially concerning the challenges of accessibility and comprehension of scholarly research.
Methods: A 10-question survey was administered to evaluate the effectiveness, utility, and acceptance of video recordings in research presentations. The survey also aimed to gather insights into the motivations, challenges, and benefits of using video podcasts for research dissemination. Results were then analyzed using the Unified Theory of Acceptance and Use of Technology (UTAUT) model.
Results: There were 102 respondents who completed the survey and 28 respondents agreed to a followup interview to be conducted at a later time. Video research podcasts offer a significant medium for disseminating research findings, with certain motivations, challenges, and benefits influencing their adoption and usage among researchers and the public.
Conclusion: Video research podcasts hold the potential to enhance accessibility and comprehension of scholarly research, providing a promising solution to the existing barriers between academia and the general public. However, understanding and addressing the motivational factors and potential barriers is crucial for their broader adoption and impact.
Key Words: Video Presentations, Research Podcasts, UTAUT, Behavioral Intention, Usage Behavior
Included in
Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Digital Communications and Networking Commons, Educational Methods Commons, Higher Education Commons, Science and Technology Studies Commons
Motivations Driving Video Research Podcasts: Impact on Value and Creation of Research Video Presentations
Abstract
Purpose: The purpose of the study is to better understand the role and impact of video research podcasts in bridging the gap between academia and the general public, especially concerning the challenges of accessibility and comprehension of scholarly research.
Methods: A 10-question survey was administered to evaluate the effectiveness, utility, and acceptance of video recordings in research presentations. The survey also aimed to gather insights into the motivations, challenges, and benefits of using video podcasts for research dissemination. Results were then analyzed using the Unified Theory of Acceptance and Use of Technology (UTAUT) model.
Results: There were 102 respondents who completed the survey and 28 respondents agreed to a followup interview to be conducted at a later time. Video research podcasts offer a significant medium for disseminating research findings, with certain motivations, challenges, and benefits influencing their adoption and usage among researchers and the public.
Conclusion: Video research podcasts hold the potential to enhance accessibility and comprehension of scholarly research, providing a promising solution to the existing barriers between academia and the general public. However, understanding and addressing the motivational factors and potential barriers is crucial for their broader adoption and impact.
Key Words: Video Presentations, Research Podcasts, UTAUT, Behavioral Intention, Usage Behavior