Monarch Skateboards

Author/Artist Name

Kieran BeasleyFollow

Files

Academic Level at Time of Creation

Senior

Date of Creation

Spring 4-23-2021

Artist Statement

Kieran Beasley Monarch Skateboards

Monarch Skateboards is a company that designs and produces skateboards and skate merchandise for a primarily teenage and young adult demographic. This diversity of skate style and culture allows me to blend experimental imagery and themes with my personal design style which is often structured and patterned, with designs and illustrations both monochromatic and exploding with color. Skater personalities and tastes are always varied and individualistic. I design with that in mind, to appeal to everyone in and out of the skate park.

To fill my designs with more personality, I incorporate a mxture of darker, grunge inspired designs and illustration with bright colors like pinks and blues, which allows me to build off of traditional skateboard trends while adding my own personal flair. I use gritty textures for classic looks and bright patterns for more modern looks. Blended into the designs are also patterns to consistently lead the eye across the boards and posters. The skateboards I design are made with blank decks that print my designs onto using vinyl.

To aid me in brand consistency and bringing life to skate culture in my designs I took inspiration from a few sources. Santa Cruz Skateboards has been a big inspiration for me; their designs mix colorful illustration with a consistent brand look, even when their designs vary to include photography. Aesthetic Apparatus is another place I get my inspiration from; their bright colors and gritty textures always look great paired with their bold typography which I try to emulate in my skateboards, posters, and other merchandise. They have everything from posters to packages to storefronts and keep brand consistency even if the design styles vary from project to project.

Advisor/Mentor

Jim Bryant, Christopher Lavery, Sarah Martin, Woody Leslie, Timothy Martin

Description

8 Wooden Skateboards with Vinyl Designs (31.5" x 7.75")

4 Paper Posters (36.25" x 24.5")

1 Digital Video with Audio (1 Minute 50 Seconds)

6 Vinyl Stickers (3.25" x 3.25")

1 Acrylic Sign Etched and Cut with Laser Cutter (18" x 18")

1 Paper Show Poster (11" x 17")

1 Paper Postcard (4" x 6")

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Beasley, Kieran, "Monarch Skateboards" (2021). B.F.A. Practicum Exhibition (ART 498). 82.
https://digitalcommons.murraystate.edu/art498/82