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Academic Level at Time of Creation
Date of Creation
Kieran Beasley Monarch Skateboards
Monarch Skateboards is a company that designs and produces skateboards and skate merchandise for a primarily teenage and young adult demographic. This diversity of skate style and culture allows me to blend experimental imagery and themes with my personal design style which is often structured and patterned, with designs and illustrations both monochromatic and exploding with color. Skater personalities and tastes are always varied and individualistic. I design with that in mind, to appeal to everyone in and out of the skate park.
To fill my designs with more personality, I incorporate a mxture of darker, grunge inspired designs and illustration with bright colors like pinks and blues, which allows me to build off of traditional skateboard trends while adding my own personal flair. I use gritty textures for classic looks and bright patterns for more modern looks. Blended into the designs are also patterns to consistently lead the eye across the boards and posters. The skateboards I design are made with blank decks that print my designs onto using vinyl.
To aid me in brand consistency and bringing life to skate culture in my designs I took inspiration from a few sources. Santa Cruz Skateboards has been a big inspiration for me; their designs mix colorful illustration with a consistent brand look, even when their designs vary to include photography. Aesthetic Apparatus is another place I get my inspiration from; their bright colors and gritty textures always look great paired with their bold typography which I try to emulate in my skateboards, posters, and other merchandise. They have everything from posters to packages to storefronts and keep brand consistency even if the design styles vary from project to project.
Jim Bryant, Christopher Lavery, Sarah Martin, Woody Leslie, Timothy Martin
8 Wooden Skateboards with Vinyl Designs (31.5" x 7.75")
4 Paper Posters (36.25" x 24.5")
1 Digital Video with Audio (1 Minute 50 Seconds)
6 Vinyl Stickers (3.25" x 3.25")
1 Acrylic Sign Etched and Cut with Laser Cutter (18" x 18")
1 Paper Show Poster (11" x 17")
1 Paper Postcard (4" x 6")
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Beasley, Kieran, "Monarch Skateboards" (2021). B.F.A. Practicum Exhibition (ART 498). 82.