Abstract
Traditional retail has transformed into a digital shopping marketplace, as revenue for e-commerce businesses have increased and is expected to rise over the next five years, whereas traditional brick and mortar companies without online capabilities have experienced a decline in revenue. The paper will discuss what businesses must do to survive the digital shift in shopping from brick-and-mortar shopping to e-commerce shopping. Two major players in the e-commerce market today are Amazon and Wal-Mart. Both companies have become profitable e-businesses leading the way in transforming retail trade and e-commerce. As customers shift more of their shopping to online platforms, I want to discuss how e-commerce has changed the face of retail, and focus on two businesses, Amazon, and Wal-Mart and the evolution of both companies and their success.
Year Manuscript Completed
Fall 2022
Senior Project Advisor
Mr. Scott Douglas
Degree Awarded
Bachelor of Integrated Studies Degree
Field of Study
Commerce & Leadership
Document Type
Thesis
Recommended Citation
Rice, Melissa, "Bricks vs. Clicks: How Businesses Survive" (2022). Integrated Studies. 451.
https://digitalcommons.murraystate.edu/bis437/451