Traditional retail has transformed into a digital shopping marketplace, as revenue for e-commerce businesses have increased and is expected to rise over the next five years, whereas traditional brick and mortar companies without online capabilities have experienced a decline in revenue. The paper will discuss what businesses must do to survive the digital shift in shopping from brick-and-mortar shopping to e-commerce shopping. Two major players in the e-commerce market today are Amazon and Wal-Mart. Both companies have become profitable e-businesses leading the way in transforming retail trade and e-commerce. As customers shift more of their shopping to online platforms, I want to discuss how e-commerce has changed the face of retail, and focus on two businesses, Amazon, and Wal-Mart and the evolution of both companies and their success.
Year Manuscript Completed
Senior Project Advisor
Mr. Scott Douglas
Bachelor of Integrated Studies Degree
Field of Study
Commerce & Leadership
Rice, Melissa, "Bricks vs. Clicks: How Businesses Survive" (2022). Integrated Studies. 451.