Abstract

Let’s be honest, the pervasive influence of social media is irrefutable. This paper is going to dive into the involvement and impact that social media platforms have on modern society. From your everyday casual platforms like Facebook to videos games children play like Roblox. There are 100 plus social media sites that people have access to. This paper will analyze how social media has shaped trends, beliefs, cultural expression, and even identify formation. Social media has also made an impact on mental health, the way people view themselves and their thought process. This paper will also look at the addiction that comes with social media, the good & the bad, the bullying, the comparison, and negative self-belief. This research explores the complications of social media and how influencers use this platform to market, promote their brand, and to generate revenue. People can and do benefit from social media so while acknowledging that, this research also will address the challenges and exposure associated with unmonitored social media usage. Keywords: Social Media, Influence, Culture, Mental Health, Challenges, Complications, Exposure

Year Manuscript Completed

Fall 2023

Senior Project Advisor

Tricia Jordan, Ph.D.

Degree Awarded

Bachelor of Integrated Studies Degree

Field of Study

Commerce & Leadership

Document Type

Thesis

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