STRATEGIES FOR SUCCESS IN THE DIGITAL ERA

Abstract

The start of the digital era has completely changed the business world, presenting exciting chances for new ideas and expansion. Focusing on sustainability has become more important than ever as companies deal with environmental and social challenges. This paper will give a thorough overview of the research on starting a sustainable business in the digital age, bringing light on important ideas, tactics, and obstacles. This paper provides an overview of current level of knowledge regarding the relationship between sustainability and digital entrepreneurship by using a wide range of sources, such as case studies and academic research. It analyzes important concepts and clarifies how they apply to sustainable company development, including the viewpoint of resources. This summary explores useful frameworks and models for sustainable business, focusing the benefits of involvement of stakeholders, circular economy concepts, and creating value. It focuses on successful case studies, showing how they have used digital technologies to push corporate innovation and advance sustainability objectives. The importance of incorporating sustainability into companies in the digital age is emphasized in this abstract. It highlights the necessity of comprehensive strategies that take accountability, sustainability and financial sustainability into account and positions sustainable companies.

Year Manuscript Completed

Spring 2024

Senior Project Advisor

Ms. Poyner

Degree Awarded

Bachelor of Integrated Studies Degree

Field of Study

Social Sciences

Document Type

Thesis

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