The Positive Impact of Transformational Leadership Communication Methods in the Insurance Industry
Abstract
This research looks at how transformational leadership communication techniques can improve organizational flexibility, employee engagement, and customer happiness in the insurance industry. The study highlights the importance of good communication in transformational leadership by carefully looking at important components such as creating a common vision, cultivating leadership attributes, and improving customer relationship management. The benefits of transformational leadership are demonstrated through case studies of top insurance organizations, including AXA, Allianz, MetLife, Prudential, and Zurich Insurance. The results show that transformational leaders can significantly increase organizational performance and consumer trust by promoting an inclusive, innovative, and ethical culture. According to the study's findings, insurance companies must adopt transformational leadership communication techniques in order to innovate, overcome market obstacles, and experience long-term success.
Year Manuscript Completed
Summer 2024
Senior Project Advisor
Dr.Jordan
Degree Awarded
Bachelor of Integrated Studies Degree
Field of Study
Commerce & Leadership
Document Type
Thesis - Murray State Access only
Recommended Citation
Jumper, Caden, "The Positive Impact of Transformational Leadership Communication Methods in the Insurance Industry" (2024). Integrated Studies. 584.
https://digitalcommons.murraystate.edu/bis437/584