Abstract
The Walt Disney Company has influenced the worldwide travel market with its massive success in marketing, immersive experiences, and communications. In this BIS437 paper, I will be outlining their history, influence, and success by discovering everything that happens behind the scenes in order to make magic happen for children and families all over the world.
Year Manuscript Completed
Spring 2024
Senior Project Advisor
Dr.Douglas
Degree Awarded
Bachelor of Integrated Studies Degree
Field of Study
Communications
Document Type
Thesis
Recommended Citation
Grogan, Camryn, "Inventing The Magic: The Story and Success of the Walt Disney Company" (2024). Integrated Studies. 571.
https://digitalcommons.murraystate.edu/bis437/571
COinS