Abstract

When an amusement park is in consideration for a new roller coaster, it can represent a significant financial, cultural and operational decision that must be made. This decision requires a careful balance between the cost and perceived value of the attraction, referred to as the cost to value ratio within the paper. This project aims to examine the multifaceted considerations that influence roller coaster development, highlighting research that shows successful attractions emerging from the understanding of historical precedent, cultural context, design innovation, choice of manufacturer, theming, operations, accessibility, and long term maintenance costs.

The project develops the argument by first establishing the history of roller coasters in the American and global context, consisting of people, places, and attractions that have been pivotal in the success of roller coasters. An understanding of the history of these rides is key to the success of the company. The next section covers design of roller coasters, which involves operations, ride elements, and challenges designers have faced in the past. Four topics which add to the cost to value ratio are explored in depth, being ride capacity, design innovation, theming, and accessibility. The final section of the project analyses the costs of roller coasters. The chapter factors in the previous sections and draws upon real word data and industry interviews surrounding coaster expenses. It explores the common negotiation challenges between parks and manufacturers, and where compromises are made to maintain the cost to value ratio.

The project concludes by confirming, through the presentation of the presented data and research on this ratio, that rides can be iconic and ambitious, but a sustainable success depends on a holistic evaluation of both upfront and oncoming costs relative to the value that the coaster brings to the park. These findings highlight the importance of strategic planning in roller coaster development to maximize fiscal viability and continuous consumer attraction.

Year Manuscript Completed

Spring 2026

Senior Project Advisor

Dr. George Barton

Degree Awarded

Bachelor of Integrated Studies Degree

Field of Study

Applied Sciences

Document Type

Thesis

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