AJBCOB | Mass Media Effects
Nationwide Controversy
Academic Level at Time of Presentation
Junior
Major
Public Relations
Minor
Advertising
List all Project Mentors & Advisor(s)
Dr. Bellarmine Ezumah
Presentation Format
Poster Presentation
Abstract/Description
The insurance company, Nationwide, aired a commercial on the 2015 Super Bowl football game. The commercial begins with a child doing what any child would do: riding a tricycle, imaging exploring the world, and playing with other kids. The beginning of the commercial opens with a happy, eager child ready to take on the world. As the commercial plays on, we begin to see that the child is no longer alive. The whole mood of the commercial is changed to a very dark and sad tone. We learn that the child was killed in an everyday accident that could have been prevented by a parent. The obvious controversy is the death of a child in general, much less being used to sell something, such as insurance in this case. This shows how preventable accidents can be, if the right precautions are taken.
We choose this commercial because we, as a group, believe that no child should die because of caretaker neglect. Children dying on TV has always been a controversial topic that gets the public’s attention. We know that this affects us a negative way, but we are interested to see how the student body at Murray State University will react to this. We are curious as to how the content of this video will impact the viewers, and we will also see what the student body has to say about this controversial video. Once we get the feedback from our student body we will put together a very detailed research report including the information we gained from our peers.
Location
South Lobby, Waterfield Library
Start Date
November 2016
End Date
November 2016
Affiliations
JMC330
Nationwide Controversy
South Lobby, Waterfield Library
The insurance company, Nationwide, aired a commercial on the 2015 Super Bowl football game. The commercial begins with a child doing what any child would do: riding a tricycle, imaging exploring the world, and playing with other kids. The beginning of the commercial opens with a happy, eager child ready to take on the world. As the commercial plays on, we begin to see that the child is no longer alive. The whole mood of the commercial is changed to a very dark and sad tone. We learn that the child was killed in an everyday accident that could have been prevented by a parent. The obvious controversy is the death of a child in general, much less being used to sell something, such as insurance in this case. This shows how preventable accidents can be, if the right precautions are taken.
We choose this commercial because we, as a group, believe that no child should die because of caretaker neglect. Children dying on TV has always been a controversial topic that gets the public’s attention. We know that this affects us a negative way, but we are interested to see how the student body at Murray State University will react to this. We are curious as to how the content of this video will impact the viewers, and we will also see what the student body has to say about this controversial video. Once we get the feedback from our student body we will put together a very detailed research report including the information we gained from our peers.