Leaving Money On The Table?! Student Perceptions Of Scholarships

Major

Undeclared-non-degree seeking

2nd Student Academic Level at Time of Presentation

Senior

2nd Student Major

Marketing

3rd Student Major

Undeclared-non-degree seeking

4th Student Major

Undeclared-non-degree seeking

5th Student Major

Marketing

List all Project Mentors & Advisor(s)

Dr. Stefan Linnhoff, PhD.

Presentation Format

Oral Presentation

Abstract/Description

Certain Murray State University scholarships tend to be underutilized. The purpose of this exploratory research is to inquire about the possible reasons for this situation. More specifically, the study seeks to address the following answers: How aware are students about scholarships and the application process? How can student awareness be increased? How do students rate the availability of scholarships? How difficult do students think it is to get one? The presenters created a survey as part of their MKT 565 Research term project. The structure and rationale of the survey will be discussed in light of best practices in survey creation.

Fall Scholars Week 2019 Event

Best Practices of Survey Research (MKT565)

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Leaving Money On The Table?! Student Perceptions Of Scholarships

Certain Murray State University scholarships tend to be underutilized. The purpose of this exploratory research is to inquire about the possible reasons for this situation. More specifically, the study seeks to address the following answers: How aware are students about scholarships and the application process? How can student awareness be increased? How do students rate the availability of scholarships? How difficult do students think it is to get one? The presenters created a survey as part of their MKT 565 Research term project. The structure and rationale of the survey will be discussed in light of best practices in survey creation.