Title

Show Me The Way: The MyMajors App - A Helpful Tool For Students

Academic Level at Time of Presentation

Junior

Major

Advertising

2nd Student Academic Level at Time of Presentation

Senior

2nd Student Major

Business Administration

3rd Student Academic Level at Time of Presentation

Senior

3rd Student Major

Marketing/Entrepreneurship

4th Student Academic Level at Time of Presentation

Senior

4th Student Major

Marketing

5th Student Academic Level at Time of Presentation

Senior

5th Student Major

Marketing

List all Project Mentors & Advisor(s)

Dr. Stefan Linnhoff, PhD.

Presentation Format

Oral Presentation

Abstract/Description

Quite a few students seem challenged to select a major. In fall 2019 Murray State University introduced access to "MyMajors". This online service provides a survey intended to assist students in finding a suitable major. Question is: what are the best ways to communicate this novel opportunity to students? How do students rate the helpfulness of other resources in the pursuit to choose a major?

The presenters devised a survey as part of their MKT 565 fall 2019 term project. They will explicate the components of the survey and their rationale in light of best practices in survey creation.

Fall Scholars Week 2019 Event

Best Practices of Survey Research (MKT565)

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Show Me The Way: The MyMajors App - A Helpful Tool For Students

Quite a few students seem challenged to select a major. In fall 2019 Murray State University introduced access to "MyMajors". This online service provides a survey intended to assist students in finding a suitable major. Question is: what are the best ways to communicate this novel opportunity to students? How do students rate the helpfulness of other resources in the pursuit to choose a major?

The presenters devised a survey as part of their MKT 565 fall 2019 term project. They will explicate the components of the survey and their rationale in light of best practices in survey creation.