Academic Level at Time of Presentation
Senior
Major
Agribusiness
List all Project Mentors & Advisor(s)
Dr. Naveen Musunuru
Presentation Format
Poster Presentation
Abstract/Description
Tyson Foods, Inc., the second largest processor and marketer of chicken, beef, and pork, has recently entered the plant-based chicken market with the unveiling of the “Unchicken” sandwich. Beyond Meat, Inc., a company that specializes in plant-based alternatives for consumers, is a direct competitor. On October 15, 2020 Tyson Foods, Inc., announced this new product for the company. This is an event study looking at the market effects on both Tyson Foods, Inc., and Beyond Meat, Inc. This study bases its’ findings on abnormal valuation.
Spring Scholars Week 2020 Event
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The impact of “Unchicken” announcement on the market valuations of Tyson Foods, Inc. and Beyond Meat, Inc.
Tyson Foods, Inc., the second largest processor and marketer of chicken, beef, and pork, has recently entered the plant-based chicken market with the unveiling of the “Unchicken” sandwich. Beyond Meat, Inc., a company that specializes in plant-based alternatives for consumers, is a direct competitor. On October 15, 2020 Tyson Foods, Inc., announced this new product for the company. This is an event study looking at the market effects on both Tyson Foods, Inc., and Beyond Meat, Inc. This study bases its’ findings on abnormal valuation.