Sports Media
NIL Takeover
Presentation Format
Event
Abstract/Description
This research looks into how NIL has affected the college sports world, and how media plays a role in the development of NIL. NIL has given college athletes the ability to market themselves on social media by doing endorsements and advertisements, based on their image and earn money. Collegiate teams also sell themselves to recruits, by using social media platforms to show off to recruits what the school has to offer. The research also looks into how NIL is bringing in more money for women's sports and that is one reason why it is becoming popular and getting more media coverage.
Fall Scholars Week 2023 Event
JMC 384
NIL Takeover
This research looks into how NIL has affected the college sports world, and how media plays a role in the development of NIL. NIL has given college athletes the ability to market themselves on social media by doing endorsements and advertisements, based on their image and earn money. Collegiate teams also sell themselves to recruits, by using social media platforms to show off to recruits what the school has to offer. The research also looks into how NIL is bringing in more money for women's sports and that is one reason why it is becoming popular and getting more media coverage.