Sports Media
The Effects of Media in Athletes
Academic Level at Time of Presentation
Junior
Major
Advertising
Minor
Entrepreneurship
Presentation Format
Event
Abstract/Description
Thanks to the broad availability and consumption of sports coverage across numerous platforms, the media's influence on players' lives and careers has expanded dramatically in recent years. The many effects of media on athletes are examined in this paper, with particular attention to the psychological, social, and professional fallout. An overview of the major discoveries in these fields is given in this abstract, which draws on previous studies as well as practical examples.The psychological impact of media on athletes is looked at first. Athletes that receive media attention may have increased stress, anxiety, and mental health issues. Burnout and performance anxiety can result from the public's and media's relentless scrutiny and pressure. To counteract some of the negative consequences, media may also provide athletes a platform to tell their stories, support projects that improve mental health, and act as role models.The second topic covered is the social effects of media on athletes. While media attention might help athletes feel more connected to their supporters and the sports world, it can also expose them to hurtful remarks and online harassment. Athletes' relationships and privacy may also suffer as a result of the media's intense scrutiny of their private life. Positively, media outlets provide sportsmen a chance to interact with their fan base and motivate societal change. The final section of the report discusses how media affects athletes' careers. Increased employment chances and profitable endorsement deals might result from media exposure. Athletes may, however, also come under more scrutiny and criticism, which might harm their marketability and professional reputation. The study examines the advantages and disadvantages of using the media for professional advancement and personal branding.
Fall Scholars Week 2023 Event
JMC 384
The Effects of Media in Athletes
Thanks to the broad availability and consumption of sports coverage across numerous platforms, the media's influence on players' lives and careers has expanded dramatically in recent years. The many effects of media on athletes are examined in this paper, with particular attention to the psychological, social, and professional fallout. An overview of the major discoveries in these fields is given in this abstract, which draws on previous studies as well as practical examples.The psychological impact of media on athletes is looked at first. Athletes that receive media attention may have increased stress, anxiety, and mental health issues. Burnout and performance anxiety can result from the public's and media's relentless scrutiny and pressure. To counteract some of the negative consequences, media may also provide athletes a platform to tell their stories, support projects that improve mental health, and act as role models.The second topic covered is the social effects of media on athletes. While media attention might help athletes feel more connected to their supporters and the sports world, it can also expose them to hurtful remarks and online harassment. Athletes' relationships and privacy may also suffer as a result of the media's intense scrutiny of their private life. Positively, media outlets provide sportsmen a chance to interact with their fan base and motivate societal change. The final section of the report discusses how media affects athletes' careers. Increased employment chances and profitable endorsement deals might result from media exposure. Athletes may, however, also come under more scrutiny and criticism, which might harm their marketability and professional reputation. The study examines the advantages and disadvantages of using the media for professional advancement and personal branding.