Honors College Senior Thesis Presentations
Human Nature: Skincare (Branding) Made Simple
Academic Level at Time of Presentation
Senior
Major
Graphic Design
Minor
Marketing
2nd Student Academic Level at Time of Presentation
Senior
List all Project Mentors & Advisor(s)
Jim Bryant, Gregory Scott Cook
Presentation Format
Oral Presentation
Abstract/Description
Human Nature is a clean skincare brand aimed at first-time skincare users in their mid-20's that uses a four-step system to provide a simplified approach to high-quality skincareI aim for Human Nature to be an approachable, relatable, trustworthy product for buyers in this demographic, and branding is tantamount to this goal. The research stage of this project focused on other skincare brands and advertising, mapping out where my brand would fit and how it would respond to other brands. As this is a graphic design project, This project includes a cohesive visual identity that communicates the brand, including packaging, web design, social media, print ads, and brand merchandise. Human Nature is an exploration of design in connection to branding and cosmetics, and builds upon contemporary skincare branding to present a holistic approach. My final project will be my senior BFA exhibition in the Clara M. Eagle gallery.
Fall Scholars Week 2024 Event
Honors College Senior Thesis Presentations
Human Nature: Skincare (Branding) Made Simple
Human Nature is a clean skincare brand aimed at first-time skincare users in their mid-20's that uses a four-step system to provide a simplified approach to high-quality skincareI aim for Human Nature to be an approachable, relatable, trustworthy product for buyers in this demographic, and branding is tantamount to this goal. The research stage of this project focused on other skincare brands and advertising, mapping out where my brand would fit and how it would respond to other brands. As this is a graphic design project, This project includes a cohesive visual identity that communicates the brand, including packaging, web design, social media, print ads, and brand merchandise. Human Nature is an exploration of design in connection to branding and cosmetics, and builds upon contemporary skincare branding to present a holistic approach. My final project will be my senior BFA exhibition in the Clara M. Eagle gallery.