Sports Media
The impact of SNS(Social Network Servive) on people's viewing culture and consumption culture
Academic Level at Time of Presentation
Junior
Major
Management, Marketing and Business
List all Project Mentors & Advisor(s)
Dr. Melony Shemberger
Presentation Format
Event
Abstract/Description
The emergence of social media brought about a major change in sports viewing culture, and in particular, it had a significant impact on the participation of the younger generation who can use social media well. This study aims to examine the age changes and changed consumption culture of baseball consumption through social media, which have become essential elements of sports. The survey was conducted by collecting and analyzing data with the change in the viewing population by age as the main keyword. It was confirmed that outdoor activities due to the pandemic were proposed, and the younger generation's participation in sports through social media increased. This study suggests the need for alternative measures to make the younger generation introduced through social media a fixed fan base.
Fall Scholars Week 2024 Event
Sports Media Research Projects (JMC 384)
The impact of SNS(Social Network Servive) on people's viewing culture and consumption culture
The emergence of social media brought about a major change in sports viewing culture, and in particular, it had a significant impact on the participation of the younger generation who can use social media well. This study aims to examine the age changes and changed consumption culture of baseball consumption through social media, which have become essential elements of sports. The survey was conducted by collecting and analyzing data with the change in the viewing population by age as the main keyword. It was confirmed that outdoor activities due to the pandemic were proposed, and the younger generation's participation in sports through social media increased. This study suggests the need for alternative measures to make the younger generation introduced through social media a fixed fan base.