CHFA | Psychology Department Showcase: Completed Projects
Sport Fandom and Perceptions of Color
Academic Level at Time of Presentation
Senior
Major
Psychology
Minor
Computer Science
List all Project Mentors & Advisor(s)
Dr. Daniel L. Wann
Presentation Format
Oral Presentation
Abstract/Description
The goal of this study is to identify the relationship between color and sport fan perceptions. It is hypothesized that sport fans of varying levels of fandom will have different perceptions and cognitions based on the color of the advertisement associated with the game. This hypothesis was studied by surveying participants’ levels of sport team identification, dysfunctional fandom, and level of sport fandom. These measures were taken in conjunction with viewing a colored poster and answering questions about their thoughts concerning the basketball game described on the poster itself. Black and white, Red, Light Blue, and Murray State university-colored (i.e. Blue and Gold) posters were randomly assigned to participants to view. Highly dysfunctional fans were found to think the Red poster was more aggressive, while low dysfunctional fans rated the blue poster with aggression. By understanding this connection researchers, sports teams, and companies will gain a greater ability to market tournaments and games, as well as having a greater understanding of the connection of color and attributions.
Spring Scholars Week 2024 Event
Psychology: Completed Projects
Sport Fandom and Perceptions of Color
The goal of this study is to identify the relationship between color and sport fan perceptions. It is hypothesized that sport fans of varying levels of fandom will have different perceptions and cognitions based on the color of the advertisement associated with the game. This hypothesis was studied by surveying participants’ levels of sport team identification, dysfunctional fandom, and level of sport fandom. These measures were taken in conjunction with viewing a colored poster and answering questions about their thoughts concerning the basketball game described on the poster itself. Black and white, Red, Light Blue, and Murray State university-colored (i.e. Blue and Gold) posters were randomly assigned to participants to view. Highly dysfunctional fans were found to think the Red poster was more aggressive, while low dysfunctional fans rated the blue poster with aggression. By understanding this connection researchers, sports teams, and companies will gain a greater ability to market tournaments and games, as well as having a greater understanding of the connection of color and attributions.