Running for Magic: Motivational Factors Behind Participation in RunDisney Races
Academic Level at Time of Presentation
Senior
Major
Psychology
Minor
Chemistry
List all Project Mentors & Advisor(s)
Dr. Daniel Wann
Presentation Format
Oral Presentation - Murray State Access only
Abstract/Description
Running is one of the most popular forms of physical activity worldwide, often pursued for its physical, psychological, and social benefits. However, the motivations behind why individuals choose to run vary widely, from intrinsic enjoyment and goal achievement to social belonging and stress relief. In recent years, themed running events, such as RunDisney races, have gained immense popularity, attracting thousands of participants willing to travel long distances and pay premium registration fees to take part.
Understanding why runners are drawn to these events can provide valuable insight into the psychology of motivation and consumer behavior. RunDisney races combine the challenge of endurance running with the immersive experience of Disney entertainment, offering participants a unique blend of fitness, nostalgia, and community. This study will examine the motivational patterns of participants in RunDisney events, with a particular focus on those who also run for charitable causes. By examining both intrinsic and extrinsic motivations, this research aims to better understand how emotional, social, and experiential factors contribute to runners’ engagement in these races. The results indicated that some of the main reasons for participation in a runDisney race through a charity was to make a difference, support a charitable cause, and to feel more confident.
Spring Scholars Week 2026
Psychology: Completed Projects
Running for Magic: Motivational Factors Behind Participation in RunDisney Races
Running is one of the most popular forms of physical activity worldwide, often pursued for its physical, psychological, and social benefits. However, the motivations behind why individuals choose to run vary widely, from intrinsic enjoyment and goal achievement to social belonging and stress relief. In recent years, themed running events, such as RunDisney races, have gained immense popularity, attracting thousands of participants willing to travel long distances and pay premium registration fees to take part.
Understanding why runners are drawn to these events can provide valuable insight into the psychology of motivation and consumer behavior. RunDisney races combine the challenge of endurance running with the immersive experience of Disney entertainment, offering participants a unique blend of fitness, nostalgia, and community. This study will examine the motivational patterns of participants in RunDisney events, with a particular focus on those who also run for charitable causes. By examining both intrinsic and extrinsic motivations, this research aims to better understand how emotional, social, and experiential factors contribute to runners’ engagement in these races. The results indicated that some of the main reasons for participation in a runDisney race through a charity was to make a difference, support a charitable cause, and to feel more confident.