Presenter Biography
Lori Goetsch has served as dean of Kansas State University Libraries since 2004. She has also worked at the University of Maryland, University of Tennessee, Michigan State University and the University of Illinois at Chicago. Goetsch served as president of the Association of College and Research Libraries in 2009-10 and has been a member of the board of directors of the ACRL, the Greater Western Library Alliance and the State Library of Kansas. Darchelle Martin leads the Libraries’ Office of Communications and Marketing and oversees strategic communications. Prior to joining the University Libraries in 2011, she was the Associate Director of Alumni Programs at the K-State Alumni Association for three years where she specialized in event strategy and alumni relations.
Document Type
Presentation
Presentation Abstract
After a fire devastated our main campus library on May 22, 2018, we are turning our misfortune into opportunity. While most libraries plan for years for a full renovation, we had mere months. And without our insurance settlement finalized our timelines for architectural planning, insurance negotiations and fundraising have been running simultaneously. As you can imagine, we’ve had endless challenges to overcome. Our presentation will focus on our fundraising and communication strategies. And while our situation is unique, we believe there are take-aways for any library.
Presentation Objectives/Takeaways
1. Effective communication tactics and messaging.
2. Aligning communications strategies with fundraising goals and objectives.
Into the Great Unknown: crisis communications and fundraising after a disaster
After a fire devastated our main campus library on May 22, 2018, we are turning our misfortune into opportunity. While most libraries plan for years for a full renovation, we had mere months. And without our insurance settlement finalized our timelines for architectural planning, insurance negotiations and fundraising have been running simultaneously. As you can imagine, we’ve had endless challenges to overcome. Our presentation will focus on our fundraising and communication strategies. And while our situation is unique, we believe there are take-aways for any library.