Presentation Title
Join the Club: Renewal Appeals for Donor Retention and Transformation
Presenter Biography
Laurel Lamb is the Assistant Director of Development for the UNLV University Libraries, where solicitation, stewardship, and donor relations are among her primary responsibilities. She has a M.A. in art history from the University of Louisville.
Document Type
Presentation
Presentation Abstract
Everyone wants to be in an exclusive club! In Summer 2017, the University of Nevada, Las Vegas Libraries launched a new library “membership” program in an effort to increase recurring donations to the University Libraries. One year after a donation is made, donors are personally invited to renew their gift to the Libraries. Donor retention and giving, both individually and overall, have increased since the membership program's inception. This presentation covers the benefits of developing a membership program, the successes of an individual-based renewal appeal plan, and how you can implement your own.
Presentation Objectives/Takeaways
The benefits of an individual renewal appeal process.
Tips for implementing a renewal program.
Join the Club: Renewal Appeals for Donor Retention and Transformation
Everyone wants to be in an exclusive club! In Summer 2017, the University of Nevada, Las Vegas Libraries launched a new library “membership” program in an effort to increase recurring donations to the University Libraries. One year after a donation is made, donors are personally invited to renew their gift to the Libraries. Donor retention and giving, both individually and overall, have increased since the membership program's inception. This presentation covers the benefits of developing a membership program, the successes of an individual-based renewal appeal plan, and how you can implement your own.