Presentation Title
Moving the Horse before the Cart: Aligning Fundraising with Academic Library Trends
Presenter Biography
Michael A. Crumpton, MLS, SHRM-SCP, is the Assistant Dean for Administrative Services at the University of North Carolina at Greensboro. Mike oversees administration of budgets, human resources and facilities. He is an affiliated faculty member for the Department of Library and Information Studies as well as a certified Senior Human Resources Professional.
Joyce Garczynski is the Assistant University Librarian for Development & Communication at Towson University. In this role she teaches communication students about the research process, manages library publicity, and oversees library fundraising efforts. Joyce also authored the 2017 book Fundraising: How to Raise Money for Your Library Using Social Media.
Georgette Hunefeld is Executive Director for Principal Giving at University of Pacific. Currently leading a $10 million library renovation, she’s raised more than $25 million. Education: BA in Environmental Sociology from Northern Illinois University and MA in Communication from UOP and has presented with NASPA and CASE on Strategic Fundraising.
Karlene Noel Jennings (MSLIS, PhD, CFRE) is Executive Director of Development at UNC Greensboro University Libraries. Karlene finds joy in creating strategic philanthropic partnerships between donors and institutions. A passionate advocate regarding the life-changing impact of education and libraries, she is a frequent presenter and author about library advancement topics.
Document Type
Presentation
Presentation Abstract
Academic libraries undergo change at an almost constant rate, yet the effect of change can differ across various institutions. As technological and educational environments evolve, the impact to advancement activities can be overlooked if not kept in consideration as it relates to engaging donor investment. Strategically these opportunities for the organization may be hidden and not as visible to stakeholders as traditional or legacy options.
This panel will explore six of these broader academic library trends and lead discussion regarding impact to donors, potential modification to fundraising strategies and challenges to library administrators.
This panel of senior library and advancement leaders will provide strategies, examples and concepts for recognizing these trends as well as modifying and aligning your library’s institutional advancement efforts.
Presentation Objectives/Takeaways
- Better recognize and conceptualize current academic library trends.
- Apply their knowledge of these trends to their own institution and fundraising programs.
- Utilize trends to develop donor engagement strategies.
Moving the Horse before the Cart: Aligning Fundraising with Academic Library Trends
Academic libraries undergo change at an almost constant rate, yet the effect of change can differ across various institutions. As technological and educational environments evolve, the impact to advancement activities can be overlooked if not kept in consideration as it relates to engaging donor investment. Strategically these opportunities for the organization may be hidden and not as visible to stakeholders as traditional or legacy options.
This panel will explore six of these broader academic library trends and lead discussion regarding impact to donors, potential modification to fundraising strategies and challenges to library administrators.
This panel of senior library and advancement leaders will provide strategies, examples and concepts for recognizing these trends as well as modifying and aligning your library’s institutional advancement efforts.