Presentation Title

Surviving an Anniversary: How Not to Go Crazy Fundraising for Digitization and Documentaries

Presenter Information

Bruce HallmarkFollow

Presenter Biography

Bruce Hallmark is the Director of Development for Colorado State University’s Morgan Library. His professional experience includes annual giving, marketing, online business, and technical writing. Bruce has an undergraduate degree in journalism from the University of Colorado at Boulder, and a graduate degree in technical communication from Colorado State University.

Document Type

Presentation

Presentation Abstract

The role academic libraries play in celebrating significant college or university anniversaries varies widely. With Colorado State University’s 150th anniversary approaching in 2020, Morgan Library has undertaken a massive preservation project to digitize aging film and video necessary to create a documentary film commemorating our sesquicentennial. Fundraising for those endeavors involves the President’s Office and the politics of working with the University’s largest donors. Leveraging a high-profile occasion to the library’s benefit requires navigating bureaucracy and technology, managing expectations, coordinating promotions, and balancing urgent initiatives with ongoing development efforts.

Presentation Objectives/Takeaways

1. Develop a working knowledge of the many facets of celebrating major anniversaries.

2. Learn best practices in digitization and process management for institution-wide initiatives spearheaded by libraries.

3. Identify potential pitfalls for your college or university.

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Surviving an Anniversary: How Not to Go Crazy Fundraising for Digitization and Documentaries

The role academic libraries play in celebrating significant college or university anniversaries varies widely. With Colorado State University’s 150th anniversary approaching in 2020, Morgan Library has undertaken a massive preservation project to digitize aging film and video necessary to create a documentary film commemorating our sesquicentennial. Fundraising for those endeavors involves the President’s Office and the politics of working with the University’s largest donors. Leveraging a high-profile occasion to the library’s benefit requires navigating bureaucracy and technology, managing expectations, coordinating promotions, and balancing urgent initiatives with ongoing development efforts.