Presentation Title
Research and Trends in Development
Presenter Biography
Tina Bernot has 22 years of development experience and is Murray State University’s Executive Director of Development. Tina has a BS in business management (Edgewood College, WI), and a MS in organizational communication from Murray State (KY) where she is also working on her doctorate in Community and P-20 Leadership.
Document Type
Presentation
Presentation Abstract
Keeping current with overall trends in development is important for the success of your library fundraising efforts. Research and Trends in Development will highlight performance metrics and indicators from a variety of sources as well as offer you news and updates in the field pertaining to fundraising in higher education. This session will provide you with fuel for innovation and the latest enhancements to best practices in annual, major, and planned giving strategies based upon current research and institutional examples.
Presentation Objectives/Takeaways
- Discussion of giving and fundraising metrics and trends to provide a comprehensive review of the field and recent donor behaviors.
- Provide context of new research and indicators pertaining specifically to development in higher education.
- Offer updates to best practices as being discovered through research and implemented in higher education focusing on the areas of annual, major, and planned giving.
Research and Trends in Development
Keeping current with overall trends in development is important for the success of your library fundraising efforts. Research and Trends in Development will highlight performance metrics and indicators from a variety of sources as well as offer you news and updates in the field pertaining to fundraising in higher education. This session will provide you with fuel for innovation and the latest enhancements to best practices in annual, major, and planned giving strategies based upon current research and institutional examples.