Title

Not Enough Early Birds: Why Do College Students Wait So Long Before They Register For Classes?

Academic Level at Time of Presentation

Senior

Major

Marketing

2nd Student Academic Level at Time of Presentation

Senior

2nd Student Major

Marketing

3rd Student Academic Level at Time of Presentation

Junior

3rd Student Major

Business Administration

4th Student Academic Level at Time of Presentation

Senior

4th Student Major

Business Administration

5th Student Academic Level at Time of Presentation

Senior

5th Student Major

Marketing

List all Project Mentors & Advisor(s)

Dr. Stefan Linnhoff, PhD.

Presentation Format

Oral Presentation

Abstract/Description

As part of their term project in MKT 565 Research the authors of this presentation devised an online survey in SurveyMonkey. The structure of the survey is discussed in light of best practices in survey creation. The survey pertains to the following topic.

Every year students delay when they register for classes, which makes it difficult for Murray State University (MSU) to have a clear idea of next term enrollment numbers as well as demand for specific class. The purpose of this study is to explore why so many students wait almost until the deadline before they register. More specifically, this research seeks to answer the following questions: What are the primary causes of registration delay? How can MSU minimize registration delay? Do students find the MSU registration portal complicated?

Fall Scholars Week 2019 Event

Best Practices of Survey Research (MKT565)

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Not Enough Early Birds: Why Do College Students Wait So Long Before They Register For Classes?

As part of their term project in MKT 565 Research the authors of this presentation devised an online survey in SurveyMonkey. The structure of the survey is discussed in light of best practices in survey creation. The survey pertains to the following topic.

Every year students delay when they register for classes, which makes it difficult for Murray State University (MSU) to have a clear idea of next term enrollment numbers as well as demand for specific class. The purpose of this study is to explore why so many students wait almost until the deadline before they register. More specifically, this research seeks to answer the following questions: What are the primary causes of registration delay? How can MSU minimize registration delay? Do students find the MSU registration portal complicated?