Safety First! How Safe Do Students Feel At MSU?
Academic Level at Time of Presentation
Junior
Major
Public Relations
2nd Student Academic Level at Time of Presentation
Junior
2nd Student Major
Marketing
3rd Student Academic Level at Time of Presentation
Junior
3rd Student Major
Marketing
3rd Student Minor
Business Administration
List all Project Mentors & Advisor(s)
Dr. Stefan Linnhoff, PhD.
Presentation Format
Oral Presentation
Abstract/Description
Colleges and universities continually and carefully monitor how safe students feel on their campuses. In their exploratory study the authors inquire about MSU student perceptions of campus safety. The presenters created a survey as part of their fall 2019 term project in MKT 565 Research. The structure and rationale will be explicated in light of best practices in survey creation.
Fall Scholars Week 2019 Event
Best Practices of Survey Research (MKT565)
Safety First! How Safe Do Students Feel At MSU?
Colleges and universities continually and carefully monitor how safe students feel on their campuses. In their exploratory study the authors inquire about MSU student perceptions of campus safety. The presenters created a survey as part of their fall 2019 term project in MKT 565 Research. The structure and rationale will be explicated in light of best practices in survey creation.