Research Design to Enhance Greek Life Digital Media
Academic Level at Time of Presentation
Junior
Major
Public Relations
Minor
Nonprofit Leadership Studies
List all Project Mentors & Advisor(s)
Dr. Melony Shemberger
Presentation Format
Poster Presentation
Abstract/Description
Greek Life on college campuses have grown to become more impactful through recent decades. With the increase of digital media since the early 2000’s, the Greek community must showcase their mission and values as an organization digitally to enhance themselves. It is important to analyze trends and use strategic studies to implement ways to enhance digital presence for Greek organizations. The research design will look at trends in digital media overall and survey to see public perception on how the general audience engages with content through Greek social medias.
Fall Scholars Week 2022 Event
Public Relations: A Digital Poster Showcase of Research Proposals (JMC 440)
Research Design to Enhance Greek Life Digital Media
Greek Life on college campuses have grown to become more impactful through recent decades. With the increase of digital media since the early 2000’s, the Greek community must showcase their mission and values as an organization digitally to enhance themselves. It is important to analyze trends and use strategic studies to implement ways to enhance digital presence for Greek organizations. The research design will look at trends in digital media overall and survey to see public perception on how the general audience engages with content through Greek social medias.