Title

Research Design to Enhance Greek Life Digital Media

Presenter Information

Grace RappFollow

Academic Level at Time of Presentation

Junior

Major

Public Relations

Minor

Nonprofit Leadership Studies

List all Project Mentors & Advisor(s)

Dr. Melony Shemberger

Presentation Format

Poster Presentation

Abstract/Description

Greek Life on college campuses have grown to become more impactful through recent decades. With the increase of digital media since the early 2000’s, the Greek community must showcase their mission and values as an organization digitally to enhance themselves. It is important to analyze trends and use strategic studies to implement ways to enhance digital presence for Greek organizations. The research design will look at trends in digital media overall and survey to see public perception on how the general audience engages with content through Greek social medias.

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Public Relations: A Digital Poster Showcase of Research Proposals (JMC 440)

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Research Design to Enhance Greek Life Digital Media

Greek Life on college campuses have grown to become more impactful through recent decades. With the increase of digital media since the early 2000’s, the Greek community must showcase their mission and values as an organization digitally to enhance themselves. It is important to analyze trends and use strategic studies to implement ways to enhance digital presence for Greek organizations. The research design will look at trends in digital media overall and survey to see public perception on how the general audience engages with content through Greek social medias.